Why Dove’s “Real Beauty Sketches” Video Makes Me Uncomfortable… and Kind of Makes Me Angry
jazzylittledrops:
So this video started going around my facebook today, with about a dozen of my female friends sharing the link with comments like, and “Everyone needs to see this”, and “All girls should watch this,” and “This made me cry.” And I’m not trying to shame those girls! I definitely understand why they would do so. And I don’t want to be a killjoy. But as I clicked the link and started watching the video, I started to feel a slight sense of discomfort. I couldn’t put my finger on why that was, exactly, but it continued throughout the whole thing. After watching the video several more times, I have some thoughts…
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So many excellent thoughts here. Questioning beauty as a societal construct is critical in dismantling the patriarchy. The irony is rich: They are tricking us into being ashamed of our bodies, profiting off of it, and then using those profits to make commercials about how we are all fools for believing what they have taught us.